Vicinity Motors has announced the promotion of Brent Phillips to the role of President, bringing over 30 years of commercial transportation industry experience to lead the company's electric vehicle initiatives. Phillips previously served as General Manager at Alliance Bus Group, where he drove operational excellence and sales growth, and held the position of Vice President of Sales, Commercial Bus Group at REV Group, overseeing multiple brands and distribution channels across two manufacturing facilities.
In his new capacity, Phillips will spearhead Vicinity Motors' sales, assembly, procurement, and engineering teams while providing strategic direction for the company's sales and operations programs. A key priority will be ensuring fleets have access to Canada's only purpose-built, fully-electric work truck through the VMC 1200 Dealer network. This initiative represents a significant step in advancing zero-emission commercial transportation options in the Canadian market.
Phillips will also focus on providing comprehensive support to dealers for vehicle sales and service operations while launching a strategic network of VMC 1200 dealers across the United States. The expansion into the U.S. market demonstrates Vicinity Motors' commitment to broadening its electric vehicle footprint beyond Canadian borders and competing in the growing North American electric commercial vehicle sector.
Additional strategic objectives include bringing production of the Vicinity Lightning electric bus to Ferndale, Washington, and enhancing the company's existing VMC 1200 Dealer network across Canada. The localization of Vicinity Lightning production to Ferndale represents an important manufacturing expansion that could create regional economic opportunities while strengthening the company's supply chain capabilities. With Phillips' extensive background in distribution and manufacturing leadership, Vicinity Motors is positioned to accelerate its growth trajectory and maintain its innovative position in the competitive electric transportation market.
