Activate Games Opens First Regina Location, Revolutionizing Entertainment with Physical Gaming Experience

Activate Games is set to open its first Regina location on August 21, 2024, marking a significant expansion for the entertainment company in Saskatchewan. The 12,989 square foot facility at 2550 Quance Street will feature 12 different game rooms offering a full 75-minute gaming experience that combines physical activity with interactive technology. This expansion represents Activate's growing presence across North America, with the company now operating 40 locations in the United States and Canada and serving over 2.6 million players globally.

The Regina location will showcase several innovative attractions including the Mega Grid with over 500 multi-activated tiles, the Strike game where players aim at beaming bullseyes, and a Laser room that simulates a modern-day spy experience. Adam Schmidt, Founder & CEO of Activate, emphasized the strategic importance of the Regina expansion, noting the city's strong sense of community and enthusiasm for new experiences as key factors in the location selection. The company is offering free admission to visitors from August 21 to August 28, 2024, providing the local community with an opportunity to experience this new form of entertainment firsthand.

Activate's technology-driven approach includes advanced electronic RFID wristbands that allow players to track their progress, accumulate points, advance through levels, and win prizes during gameplay. This innovative system has contributed significantly to the company's rapid growth and popularity, particularly through viral TikTok videos that have showcased the unique gaming experience. The Regina facility will operate Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m., accommodating groups of two to five players who are advised to wear activewear and indoor runners.

This expansion is part of Activate's broader growth strategy that includes additional Canadian locations in Toronto Stockyards and Coquitlam, BC, as well as new sites in the United States at New York's Roosevelt Field and Detroit, MI. Internationally, the company is scheduled to debut in Dubai in Fall 2024 and in the UK in 2025. The opening of the Regina location represents a milestone in the evolution of the entertainment industry, particularly in the realm of active gaming that addresses growing consumer demand for immersive, health-conscious entertainment options.

The significance of Activate's expansion extends beyond mere business growth, as it demonstrates the potential for combining entertainment with physical activity in ways that appeal to diverse age groups. This approach could influence broader public health initiatives by making physical activity more engaging and accessible through gaming technology. The company's substantial player base and rapid expansion indicate a strong market appetite for innovative entertainment concepts that prioritize both fun and physical movement, potentially inspiring similar developments across the entertainment industry.