Jeff Schwarz, owner of Direct Liquidation and Direct Auctions, has committed to conducting auctions throughout 2024 featuring donated items with all proceeds benefiting the Memorial Ribbon Society. Known professionally as 'Jeff the Liquidator,' Schwarz is partnering with major donors to support the organization that provides scholarships to children of fallen police and peace officers across Canada while offering aid to grieving families. The initiative builds on previous successful auctions, with the third event scheduled for Saturday, April 6, 2024.
The Memorial Ribbon Society serves a critical role in supporting law enforcement families during their most difficult times, addressing both immediate financial needs and long-term educational support for children who have lost a parent in the line of duty. Schwarz emphasized that successful bidders not only acquire valuable items but directly contribute to supporting families and children of fallen law enforcement officers. The auction format also provides live engagement with bidders, adding an interactive element to the charitable giving process.
Among the notable items donated for the April 6 auction is a New Echelon Connect EX-4s Spin Bike with 25.5 cm (10-in.) HD Touch-screen Monitor and 1-year Subscription contributed by Big Box Outlet Store. Schwarz himself has demonstrated personal commitment to the cause by donating a New Frigidaire Retro Refrigerator 3.2 cu. ft., Black with a retail value of $200 to the Memorial Ribbon Society. These items represent just a portion of the donated lots that will be available throughout the year as Direct Auctions continues to add new items to each auction event.
Participation in the auctions is designed to be accessible and free for all interested bidders. Individuals can easily sign up and begin bidding on available lots through the auction platform. The ongoing nature of these fundraising efforts throughout 2024 ensures sustained support for the Memorial Ribbon Society's mission. This partnership between business and charitable organizations demonstrates how commercial platforms can be leveraged for social good, particularly in supporting those who have made the ultimate sacrifice in public service.
The collaboration represents a significant commitment to law enforcement families across Canada, providing both immediate financial assistance and long-term educational opportunities. By conducting multiple auctions throughout the year, Schwarz and his partners ensure continuous funding for the Memorial Ribbon Society's programs. This sustained support model allows the organization to plan and deliver consistent assistance to families dealing with the loss of a loved one in law enforcement, addressing both emergency needs and future educational aspirations for surviving children.


