Activate Games Expands to Cambridge with 5th Ontario Location

Activate Games Inc. has announced the grand opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and solidifying its position as the fastest-growing entertainment concept worldwide. This expansion represents a strategic move for the company, which has revolutionized the entertainment landscape by blending physical activity with gaming to create unique experiences that appeal to diverse audiences.

The Cambridge location holds special significance for co-founders Adam and Megan Schmidt as it represents a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and further solidify its presence as a leader in active gaming. Megan Schmidt described bringing Activate to the Waterloo Region as a dream come true and heartfelt return to their hometown.

The new Cambridge venue spans 11,258 square feet of gaming space featuring 11 different game rooms for players to conquer. Each game lasts between 1-3 minutes, with the full gaming experience lasting 75 minutes. The location at 42 Pinebush Rd is easily accessible from the ON-401, making it convenient for visitors throughout the region. For those interested in learning more about the Cambridge location, detailed information is available on the Activate Cambridge website.

This expansion represents more than just adding another location to Activate's growing portfolio, which currently includes 14 locations across Canada and 12 in the United States. The company's rapid growth signals a significant shift in the entertainment industry toward interactive, physically engaging experiences. By combining physical activity with gaming, Activate addresses the growing demand for more engaging entertainment forms while potentially impacting public health by encouraging more physical activity among gamers.

The company's international expansion plans into the UK, Ireland, and Dubai demonstrate the global appeal of this entertainment concept. Activate Games caters to players aged 4 and older with operating hours designed to accommodate various schedules, including extended weekend hours. Visitors are encouraged to wear activewear and indoor runners and complete required waivers in advance to streamline their experience.

As Activate continues to expand, it creates new job opportunities in the communities it enters, contributing to local economies. The company's success story may inspire other entrepreneurs in entertainment and technology sectors, potentially spurring further innovation in active gaming. With its unique approach to entertainment, Activate Games is pioneering a new category that could reshape how people think about leisure activities and influence the broader entertainment landscape.