The Great Greek Mediterranean Grill Expands Rapidly with 46% Sales Growth and International Expansion
TL;DR
The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.
The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.
The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.
The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.
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The Great Greek Mediterranean Grill is undergoing remarkable expansion, opening 19 new restaurants in 2024 with plans to add 40 additional locations in 2025. This aggressive growth strategy comes as the franchise achieved a 46% surge in systemwide sales and more than doubled its restaurant footprint over the past two years. The brand's expansion includes entering new markets such as Louisiana, North Carolina, and Wisconsin while strengthening its presence in established states like Florida, California, and Texas.
The company has secured 27 franchise agreements and obtained master licenses for Western Canada and Egypt, establishing a foundation for sustained domestic and international growth. President Bob Andersen credited the brand's success to its dedication to high-quality Mediterranean cuisine and exceptional hospitality standards. The franchise, established by a culinary-trained father and son team, provides an elevated fast-casual dining experience featuring authentic, freshly prepared Mediterranean dishes that resonate with modern consumers.
In 2024, The Great Greek Mediterranean Grill reached $73 million in systemwide sales, demonstrating strong financial performance amid its expansion. The brand has particularly excelled in off-premises dining, with catering sales increasing by 43% and growing popularity through third-party delivery platforms. This diversification of revenue streams has contributed significantly to the company's overall growth trajectory and market resilience.
The franchise has earned industry recognition, ranking #15 on Franchise Times' Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years. United Franchise Group CEO Ray Titus observed that the brand's expansion mirrors broader consumer trends toward fresh, flavorful, and healthier dining options. With its focus on authentic recipes, premium ingredients, and innovative dining concepts, The Great Greek Mediterranean Grill is establishing itself as a dominant player in the competitive fast-casual Mediterranean restaurant category.
Curated from 24-7 Press Release
