Ucore Rare Metals Launches Comprehensive Investor Awareness Campaign to Challenge China's REE Dominance

Ucore Rare Metals Inc. has launched a comprehensive series of investor awareness and marketing agreements aimed at expanding its strategic communications and market visibility across multiple geographic regions. The company has contracted with three distinct firms to support its outreach efforts, representing a significant investment in corporate communications and investor relations. The marketing strategy includes a yearlong communications campaign with InvestorBrandNetwork beginning May 8, 2025, with a quarterly investment of $23,200. This extended engagement reflects the company's commitment to sustained market presence and consistent investor communication throughout the coming year.

Complementing this North American-focused initiative, Ucore has engaged Goldinvest Consulting for a six-month targeted campaign specifically in the German market, commencing May 5 with a monthly expenditure of EUR 4,050. This strategic move demonstrates Ucore's recognition of the importance of European investment communities and their potential interest in rare-earth element opportunities. The German market has shown particular interest in critical metals and sustainable resource development, making it a logical target for Ucore's expanded outreach efforts. The company's approach to multiple geographic markets indicates a sophisticated understanding of global investment patterns in the resource sector.

The most substantial component of these communications initiatives involves a significant media agreement with Outside the Box Capital. This 12-month contract encompasses $160,000 in cash compensation, 100,000 stock options, and an additional $25,000 budget specifically allocated to influencer marketing activities. This comprehensive agreement, which remains pending approval from the TSX Venture Exchange, represents one of the more substantial marketing investments in the junior mining sector and underscores the company's serious commitment to enhancing its market profile. The inclusion of influencer marketing reflects Ucore's understanding of evolving communication channels and the importance of reaching investors through multiple platforms.

These strategic communications efforts align directly with Ucore's broader corporate mission to establish itself as a leading advanced technology company in rare and critical metal resources. The company has explicitly stated its intention to disrupt current market dynamics by challenging the People's Republic of China's dominance in the North American rare-earth element supply chain. This positioning comes at a critical time when North American governments and industries are increasingly focused on securing domestic supplies of critical minerals essential for clean energy technologies, defense applications, and advanced manufacturing. Ucore's expanded marketing approach underscores its commitment to increasing investor awareness and positioning itself as an innovative player in the critical metals extraction and separation technology sector.

The company's strategic vision includes developing a heavy and light rare-earth processing facility in Louisiana, with plans for subsequent Strategic Metal Complexes in Canada and Alaska. This infrastructure development represents a significant step toward creating North American independence in rare-earth processing capabilities. The long-term development strategy also encompasses the company's 100% controlled Bokan-Dotson Ridge Rare Heavy REE Project located on Prince of Wales Island in Southeast Alaska, which represents one of the most promising rare-earth deposits in North America. These developments, combined with the current marketing initiatives, position Ucore as a company with both the technical capabilities and market awareness necessary to compete in the global rare-earth sector.